You kids don’t realize how different the world is from what it was 20 years ago, because you weren’t alive 20 years ago. If you’re 15 and you’re a skater, your consciousness really started about five years ago, and you’re still learning a lot. You take the Internet for granted because it’s always been there [...]
How Nick Merlino Got Short-Changed
October 29, 2011 by Leave a Comment
There’s a lot of good skating in Foundation’s new video entitled WTF?! But for the sake of this post, just skip to the end and watch Nick Merlino’s part. I won’t spoil it for you by naming tricks, just in case you haven’t seen it, but the guy has five or six solid enders. You [...]
That Skater You Want to Be
October 24, 2011 by 2 Comments
Yeah, I haven’t posted forever, I know. I haven’t skated much lately either. But I think about skating every day. I’m 36, I have two kids, I own a business, I am a “respectable” businessman, and yet I check the Berrics every day. Multiple times per day. And I think about skating, a lot. Did [...]
Skateboard Companies – Skater Owned vs. Not
November 29, 2010 by 15 Comments
Question: Hey, I have been checking out sublimited for awhile now. Great site. Thanks for taking the time. Anyways, I have always thought about opening up a shop. Recently came into some money, so I am finally starting to get more serious about it. That’s besides the point. With your industry experience and knowledge I [...]
If you own a skateshop, read this.
August 20, 2010 by 11 Comments
Alrighty gents, I used to own a skateshop in the pre-Internet days. I handed out fliers at skate spots. I talked to people. I did everything I could to get the word out, but like you, I didn’t have money to slap up a billboard or anything, so I relied mostly on word of mouth. [...]